- Smallholder tea farmers often earn very little after factory deductions, high input costs, and labour expenses.
- A tea farmer has on average 0.5 acres of land under tea and earns as little as USD 700 annually.
- The earnings remain insufficient for most farmers to thrive, and many continue to live in a cycle of vulnerability and low income.
Regional priorities
ETP in Kenya works to make the tea sector fairer, more inclusive, and sustainable. Key priorities include:
- Empowering farmers, workers, and communities to claim their rights and build resilient livelihoods.
- Increasing representation of women, youth, and other underrepresented groups in decision-making.
- Supporting access to gender-responsive services and reducing gender-based violence.
- Strengthening community capacity and systemic engagement with county governments and industry to improve policies.