ETP, the global organisation working to improve the tea sector, is pleased to announce that tea brand Good & Proper Tea has joined its global membership as a Friend of ETP, effective June 2024. This collaboration helps progress ETP’s mission to catalyse long-term, systemic change in the sector.
Good & Proper Tea’s decision to join ETP strengthens the company’s commitment to sustainability. London-based Good & Proper Tea are premium tea specialists, serving both the hospitality sector and direct to consumer. The brand’s experience, influence, and resources will support ETP to realise its vision of a thriving, socially just, and environmentally sustainable tea sector.
ETP’s work addresses the key issues within economics, equality, and the environment. It drives change by delivering locally-led projects; supporting the private sector to pioneer responsible business models; and engaging stakeholders to support policies that positively impact people in tea.
Tom Franks, ETP Chair of the Board of Directors, commented: “We are excited to welcome Good & Proper Tea to our growing membership.
