June, 2024

Good & Proper Tea joins ETP’s membership

Partnering together to progress systemic change in tea

ETP, the global organisation working to improve the tea sector, is pleased to announce that tea brand Good & Proper Tea has joined its global membership as a Friend of ETP, effective June 2024. This collaboration helps progress ETP’s mission to catalyse long-term, systemic change in the sector.

Good & Proper Tea’s decision to join ETP strengthens the company’s commitment to sustainability. London-based Good & Proper Tea are premium tea specialists, serving both the hospitality sector and direct to consumer. The brand’s experience, influence, and resources will support ETP to realise its vision of a thriving, socially just, and environmentally sustainable tea sector.

ETP’s work addresses the key issues within economics, equality, and the environment. It drives change by delivering locally-led projects; supporting the private sector to pioneer responsible business models; and engaging stakeholders to support policies that positively impact people in tea.

Tom Franks, ETP Chair of the Board of Directors, commented: “We are excited to welcome Good & Proper Tea to our growing membership.

Their commitment to responsible business makes them a valuable addition. Together, we will mobilise our collective resources to deliver a more sustainable future for the industry.

Tom Franks Chair of the Board of Directors, ETP

Emilie Holmes, Founder of Good & Proper Tea, added: “Joining ETP reflects our ongoing dedication to ethical practices and responsible sourcing.

We are excited to collaborate with ETP and its global members to drive positive change in tea.

Emilie Holmes Founder of Good & Proper Tea

This new partnership showcases the importance of industry collaboration in effecting meaningful change.