April, 2024

Meet our new Head of Programmes

Catalysing systemic change through collaboration.

Our new Head of Programmes, Rashida Bhaiji, joined the ETP team this March. Her appointment marks the expansion of our leadership team, as our former Head of Programmes, Rachid Boumnijel, transitioned to his new role of Regional Director (Asia). Based in Bangkok, Thailand, Rachid’s new role sees us further strengthen our presence and impact in Asia.

With over a decade’s experience in the development sector, new joiner Rashida is well placed to drive impact in her new role as we catalyse long-term, systemic change to benefit everybody who works in tea. Read Rashida’s initial reflections as she settles into ETP.

As I start my time at ETP, I am genuinely excited about the opportunity to collaborate closely with our members, tea producers, and communities to collectively drive positive change. I can’t wait to explore different ways we can work together towards our common goals, embrace multi-stakeholder approaches, and learn from diverse perspectives.

Ever since I can remember, my passion has been to make a positive impact. Whilst my career began in marketing, I soon realised that I wanted to be more directly involved with people. This led me to my first humanitarian role, where I played a part in responding to the Ebola crisis in Sierra Leone.

“I can’t wait to embrace multi-stakeholder approaches, and learn from diverse perspectives.”

Since then, I’ve been fortunate to work across various parts of the world to implement development projects aimed at improving lives, both in-person and remotely. My previous role as Partnerships and Funding Strategist at international NGO Save the Children gave me invaluable insights into addressing human rights challenges within diverse global supply chains, which was incredibly rewarding.

What stands out to me about ETP is the incredible capacity we have as an organisation. With our robust funding structure, passionate members, and talented team, we are uniquely positioned to make a tangible difference in the tea sector. The prospect of harnessing all these resources to create meaningful impact is truly inspiring.

“What stands out to me about ETP is the incredible capacity we have as an organisation.”

I’m looking forward to meeting our members at this year’s Members’ Strategy Day on Thursday 2 May in central London, with the option to join virtually. The day will focus on our newly developed membership criteria, and I’m excited to hear from you how best the team and I can support our members. Click here for details and to register.

With my strong understanding of the development sector and experience of complex global supply chains, I am confident that together we can realise our vision of a tea sector that is thriving, socially just, and environmentally sustainable.